I founded the W.Ritzdorf jewelry brand in 2013 and since then I have been responsible for its Creative Direction.
Handcrafted wooden jewellery is fully created using hand selected wood from vintage furniture, carefully treated with carnauba oil and never with artificial colorants or chemicals.
W.Ritzdorf has nearly 100 years of history. From Germany to Brazil, from Brazil to Sweden.
Designed to be unique and created to be remembered. As seen at WGSN 2022/23 trends and British VOGUE.
Designed to be unique and created to be remembered. As seen at WGSN 2022/23 trends and British VOGUE.
W.Ritzdorf Jewellery has also been placed in movies and TV shows as part of the Marketing and PR strategy. One of the TV placements is a movie called RAREFEITO, filmed in Rio de Janeiro, Brazil. The large wooden earrings were completing the look of a strong and resilient woman, matching the identity of the brand.
I created the logo with free pen tool on Illustrator. The Fonts were chosen to look clean, easy to read, accessible and impactful.
TUCANO is a fashion brand for the free spirit. I was invited to join this project and create the brand identity, logo, and design concept. The Swedish menswear brand has plans to launch its first collection in 2023.
Together with CEO Luffsen, we built mood boards, created various defined the personality of the brand.
I developed the logo and all brand material for Barve Digital.
Barve Digital was a Swedish award-winning Marketing agency that due to its success today became part of the bigger company Rocket Revenue. The CEO Love Barve wanted a rebrand in 2019 and during this project, I created its Brand Identity, Logo design, and Web development.
THE PROJECT INCLUDED
- Client brief & debrief
- Understanding the client's goals and shaping a personality for the brand.
- word mapping and keyword planning
- semiotics and color pallets
- Logo design and brand material (business cards and letters)
- brand book (tone of voice, logo specifications, and brand guidelines)
- Website design and development www.barvedigital.se
FLORESCER project by Psychologist Diandra Winckler.
Logo and brand material development for a Clinic Psychology Project in Brazil. The Project intends to inspire people to BE who they are meant to be by letting go of fears, bad habits and self harm. The psychologist aims to build a community of people who want to fight their way to self expression and freedom of being.