1st Challenge: to implement a storytelling culture within both Sweden and Kenya offices.
This initiative aimed to start gathering long-term content to tell GIVEWATTS' Stories in diverse channels and formats.
This initiative aimed to start gathering long-term content to tell GIVEWATTS' Stories in diverse channels and formats.
THE PROCESS:
Our first audience is our staff, volunteers, and board members; what stories we are sharing is what makes our organisation alive!
Every communication from the organisation is part of our story. Indeed, storytelling is marketing. Therefore, it should be a central part of the marketing and communications strategic plan. It should permeate the organisation from the front desk to the board room.
If properly trained, the entire team can become storytellers for the organisation. Including storytelling at all meetings and in all publications will make stories part of our goals, especially in the communications department.
The goal is to train staff and volunteers to listen and share stories by providing examples of both good and bad stories, things that happen daily, or long term struggles that become a success. It is difficult to predict when or how staff and volunteers might interact with people who may have stories to tell.
I have prepared a presentation/workshop to introduce this methodology to the team before creating the group!
Now, the GIVEWATTS team has a channel to share stories at least once a month. Every section will be introduced by the marketing department and followed by a topic. Everyone on that channel can share a video, audio recording, pictures, or just write anything related to the topic, which may have influenced their lives at some point.
Here is an agenda of how the project works from a content management perspective. The Story Box board was created to manage the Topics and the Stories gathered through this project. The idea was to create a database full of stories to share with the world.
I used this board also to evaluate previous content engagement to help me develop better content in the future.
I used this board also to evaluate previous content engagement to help me develop better content in the future.
To create a CONTENT STRATEGY for GIVEWATTS I also did an evaluation of the Social media’s current scenario for GIVEWATTS. I pointed out the milestones and shared some inspiration of what we should aim for when creating content on Instagram and Facebook considering followers from both Sweden and Kenya and also the different purposes of each communication strategy.
VIDEO CONTENT FOR GIVEWATTS CAMPAIGN
I wrote 3 different scripts to be conduced by extraordinary video maker in Kenya. The stories reflect the IMPACTS that the GIVEWATTS work has on off-grid communities in Kenya and how kids improve their lifestyle and future goals with solar products.
The script I planned focusing on the basic, yet underestimated needs of children and I wanted to touch the audience in Sweden for this kind of donation.
GIVEWATTS works to empower communities and build long-term development with the end goal to turn these communities independent from donations in the near future. They do that buy creating jobs and access to studies and information.
These are the 3 versions of our campaigns that run on social media and beyond
The script I planned focusing on the basic, yet underestimated needs of children and I wanted to touch the audience in Sweden for this kind of donation.
GIVEWATTS works to empower communities and build long-term development with the end goal to turn these communities independent from donations in the near future. They do that buy creating jobs and access to studies and information.
These are the 3 versions of our campaigns that run on social media and beyond
BRANDING AND VISUAL REPRESENTATIONS
SKURT - CALL TO ACTION!
At GIVEWATTS we have developed a campaign together with the famous Swedish "Skurt". The idea was to get the attention of a set audience with a more senior age group and ask help to GIVEWATTS fundraising activities in Sweden.
At GIVEWATTS we have developed a campaign together with the famous Swedish "Skurt". The idea was to get the attention of a set audience with a more senior age group and ask help to GIVEWATTS fundraising activities in Sweden.
DONOR CERTIFICATES
Created to officialise GIVEWATTS donors and offer to both corporate donations and also individual donors who want to have a certificate and know what impact they have helped.
Also used for as a gift and sent by email to the gifted person as a great gesture.
Also used for as a gift and sent by email to the gifted person as a great gesture.
