From baby weaning to mastering self-feeding skills, Miniware is designed to enhance the experience of eating by creating a safe and intuitive environment for children to learn.
At Miniware I have been creating visual content as well as directing brand image in the UK, DE and Nordics.
I have also planned and directed 4 bigger campaigns together with external partners.
I have also planned and directed 4 bigger campaigns together with external partners.
MINI ART STUDIO BY MINIWARE
My idea with this concept is to inspire parents to paint with kids while offering healthy snacks and a world full of imagination and self expression.
Painting is fun and can be a learning avenue for toddlers and kids in all ages.
During painting, some things toddlers learn are visual expression, spatial intelligence, and colour recognition. Also, kids can develop their creative prowess and motor skills when they paint often.
During painting, some things toddlers learn are visual expression, spatial intelligence, and colour recognition. Also, kids can develop their creative prowess and motor skills when they paint often.
EASTER EGG HUNT - MINIWARE
For the new Miniware Easter Campaign 2023 I found inspiration on the captivating relationships between siblings and how older children have special skills to interact, lead and inspire smaller kids.
Hunting eggs and finding goodies inside the Miniware products was a way to promote this fun activity and inspire parents to let their kids learn and play together.
Christmas with MINIWARE
Baking with the kids was the motto of the last Christmas campaign for Miniware. The concept was to inspire parents to bake with their minies letting them be part of the Christmas dinner preparation while having fun around the Christmas tree with the Miniware products!
We also created content with tips on how to keep kids engaged on holiday meals with family!
We also created content with tips on how to keep kids engaged on holiday meals with family!
Scandinavian Picnic in Djurgården - Stockholm 2022
In this Spring photoshoot we directed very young toddlers to explore different textures, smells and colours on a very diverse picnic set organised in the beautiful gardens of Djurgården in Stockholm.
The concept showcase fun and freedom to experience and explore food when babies start including solids in their diets.
The concept showcase fun and freedom to experience and explore food when babies start including solids in their diets.
SOCIAL MEDIA CONTENT EXAMPLE
EARTH DAY CAMPAIGN
EARTH DAY CAMPAIGN
I wrote 7 tips on HOW TO START ECO-PARENTING. This campaign aims to teach children from an early stage to nurture and respect mother Earth.
MINIWARE BRAND GUIDELINES
MINIWARE CONTENT PLAN 2023